CEO of 3Media Network, Sadiq Abdulai Abu, has revealed that organising the 2021 3Music Awards costs his company about GH₵6 million.
Speaking on Prime Morning, Monday, he said that an event of that magnitude required collaboration with numerous teams and organisations for its execution.
“We’ve had close to about 1000 people working on this project. One thousand people who were directly impacted by this,” Mr Abdulai Abu told the host Daniel Dadzie.
He revealed that the cost of the various performances shot on different sets including the opening performance by Medikal, Joey B and Criss Waddle and the Osibisa tribute totalled about ¢300,000.